Media Industries History, Theory, and Method

Media Industries: History, Theory and Method is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis. capitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives brings together newly commissioned essays by leading scholars in film, media, communications and cultural studies includes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts

Jennifer Holt is Assistant Professor of film and media studies at the University of California, Santa Barbara

Alisa Perren is Assistant Professor in the Department of Communication at Georgia State University.

List of Figures
Acknowledgments
Notes on Contributors
Introduction: Does the World Really Need One More Field of Study?
History
Editors' Introduction
Nailing Mercury: The Problem of Media Industry Historiography
Manufacturing Heritage: The Moving Image Archive and Media Industry Studies
Film Industry Studies and Hollywood History
Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN
From Sponsorship to Spots: Advertising and the Development of Electronic Media
New Media as Transformed Media Industry
Theory
Editors' Introduction
Media Industries, Political Economy, and Media/Cultural Studies: An Articulation
Thinking Globally: From Media Imperialism to Media Capital
Thinking Regionally: Singular in Diversity and Diverse in Unity
Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange
Convergence Culture and Media Work
Methodologies and Models
Editors' Introduction
Media Economics and the Study of Media Industries
Regulation and the Law: A Critical Cultural Citizenship Approach
Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries
Cultures of Production: Studying Industry's Deep Texts, Reflexive Rituals, and Managed Self-Disclosures
The Moral Economy of Web 2.0: Audience Research and Convergence Culture
The Future: Four Visions
Editors' Introduction
From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge
Politics, Theory, and Method in Media Industries Research
An Industry Perspective: Calibrating the Velocity of Change
Toward Synthetic Media Industry Research
Index
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Media Industries History, Theory, and Method

Summary

Author Biography

Table of Contents

Supplemental Materials