Media Institutions and Audiences Key Concepts

Media Institutions and Audiences completes Nick Lacey's trilogy of self-standing texts that give an in-depth introduction to the key concepts of Media Studies at an advanced and university level. The book delivers a range of theories and contemporary case studies in its coverage of media business and the influence of regulation and censorship. The issues surrounding the growing commodification of media texts, and the increasing influence of marketing and public relations, are considered. The major approaches to understanding audiences are also investigated.

Nick Lacey is Head of Media Studies at Benton Park School in West Yorkshire.

Acknowledgements

x

Series Preface

xi

Introduction

1

(5)

The Media Business

6

(29)

Introduction

6

(1)

Hollywood: a business history

7

(3)

Contemporary Hollywood: the high concept

10

(6)

Synergy

16

(3)

Viacom

19

(2)

Broadcasting

21

(2)

The press

23

(6)

News Corporation

29

(2)

Convergence and the Internet

31

(2)

Conclusion

33

(2)

Regulation and Censorship

35

(30)

Introduction

35

(1)

British legal regulations

36

(4)

Self-regulation - Press Complaints Commission

40

(1)

Freedom of information

41

(1)

British broadcasting regulation

42

(2)

Public service broadcasting

44

(9)

Classification or censorship?

53

(7)

Pressure groups

60

(2)

Institutional practices

62

(1)

Conclusion

63

(2)

Media Texts as Commodities

65

(27)

Introduction

65

(1)

Films

66

(4)

Stars, celebrities and personalities

70

(3)

The effect of advertising on newspapers

73

(5)

Commercial broadcasting

78

(1)

Media imperialism

79

(7)

Music as commodity - MTV

86

(2)

News and the developing world

88

(2)

Eurocentrism

90

(1)

Conclusion

91

(1)

Marketing and Public Relations

92

(28)

Introduction

92

(1)

Marketing mix

92

(7)

Advertising

99

(1)

Branding

100

(9)

Public relations (PR)

109

(3)

Vortex of publicity

112

(5)

The Net future?

117

(2)

Conclusion

119

(1)

The Independent and the Alternative

120

(24)

Introduction

120

(1)

Definitions of `independence' and `alternative'

120

(2)

Independent film

122

(5)

Crossing over: the commodification of the oppositional

127

(7)

Music, mediation and industry

134

(8)

Access programmes

142

(1)

Conclusion

143

(1)

Approaches to Audiences

144

(36)

Introduction

144

(1)

The `effects' debate (the hypodermic model)

145

(11)

The `uses and gratifications' theory

156

(15)

Encoding/decoding

171

(2)

Ethnography

173

(6)

Conclusion

179

(1)

Defining and Persuading Audiences

180

(26)

Introduction

180

(1)

Audience classification

181

(7)

Persuasion

188

(7)

Audiences and scheduling

195

(5)

Modes of address

200

(1)

Sub-cultural groups

201

(4)

Conclusion

205

(1)

Audience as Citizens

206

(17)

Introduction

206

(1)

Information and knowledge

207

(10)

Representation and access

217

(4)

Conclusion

221

(2)

Bibliography

223

(8)

Index

231

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Media Institutions and Audiences Key Concepts in Media Studies

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

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Media Institutions and Audiences Key Concepts in Media Studies

Summary

Author Biography

Table of Contents

Supplemental Materials

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