- ISBN: 9780534548285 | 0534548288
- Cover: Paperback
- Copyright: 7/6/1999
Provides cutting edge coverage of every major conventional and new media, and discusses the past, present, and future of mass communications. Presents the new emerging technologies, profiles the people behind them and highlights specific ethical decisions that media people are frequently asked to make. Softcover. DLC: Telecommunication--U.S.