Media Studies A Complete Introduction

Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam.

The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.

Joanne Hollows has designed and taught courses in media studies in UK universities for over twenty years. She also has extensive experience as a programme leader, subject leader and external examiner for Media Studies. Until recently, she was Reader in Media and Cultural Studies at Nottingham Trent University. She has published widely in academic journals and she has also written and edited many books in the field, including Approaches to Popular Film (edited with Mark Jancovich, Manchester University Press 1995), Feminism, Femininity and Popular Culture (Manchester University Press 2000) and Domestic Cultures (Open University Press 2008).