Media Studies An Introduction

New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily lives, interacting with and creating the culture we live in. This innovative introduction to media studies is the first book of its kind; enabling students to move within the media they know while building their critical understanding of how our relationship with media is influenced by its form, history, production, and reception - and how our role as audience impacts on its future developments. Key features of the book include:

Robert Kolker is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.