Membership Development: An Action Plan for

Written specifically for all those who are involved with membership programs, Membership Development: An Action Plan for Results provides all the tools you need to implement a membership program that will not only meet the needs of a nonprofit organization, but the organization's membership, and surrounding community. The authors offer a thorough examination of the "best practices" in the membership development arena.

The Meaning of Membership
Planning for Membership
Membership and Fundraising
The Membership Program
Membership Acquisition
Direct Mail
Telemarketing
Membership Retention and Renewals
Marketing the Membership Program
Volunteers
Leadership, Management, and Staff
Membership and the Internet
The Math of Membership
Ethical and Legal Dimensions: Right and Wrong and Everything In Between
Table of Contents provided by Publisher. All Rights Reserved.

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Membership Development: An Action Plan for Results

Summary

Table of Contents

Supplemental Materials