Menu Design Merchandising and Marketing

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant's image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

Albin G. Seaberg is the author of Menu Design: Merchandising and Marketing, 4th Edition, published by Wiley.

Producing a Menu.

Type and Paper for a Better Menu.

Menu Copy.

The Menu Cover.

Menu Strategy.

Menu Demographics.

Menu Economics.

Appetizers and Desserts.

Soups, Salads, Sandwiches, and Side Orders.

Meats and Poultry.

Seafood.

The Multiple-Operation Menu.

Specialty Menus.

Restaurant Variety Equals Menu Variety.

The Breakfast Menu.

The Hospital/Health Care Menu.

The Ethnic Menu.

The Health and Fitness Menu.

Making the Menu Do More.

The Drink List.

The Wine List.

Creative Menus.

Two Decades of Menu Change and Continuity.

The Most Common Menu Mistakes.

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Menu Design Merchandising and Marketing

Summary

Author Biography

Table of Contents

Supplemental Materials

FREE SHIPPING

Rent More, Save More! Use code: BBRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Menu Design Merchandising and Marketing

Summary

Author Biography

Table of Contents

Supplemental Materials

Digital License