The Message and the Messenger Matter The two key things in winning elections

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The Message and the Messenger Matter The two key things in winning elections by Curson, Elliott; Raymond, Don; Kroope, Beth-Ellen, 9798317834593
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  • ISBN: 9798317834593 | 831783459X
  • Cover: Hardcover
  • Copyright: 4/22/2026

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From the people who saved Ronald Reagan's presidential campaign in 1980, comes a book that explains the two things it takes to win an election — and money isn't one of them. If you're fascinated by watching political campaigns as they gather steam, if you wonder why campaigns falter, or if you're a candidate, The Message and the Messenger Matter clearly and quickly communicates the essence of what it takes to win an election.