MKTG (with Marketing CourseMate with eBook Printed Access Card)
, by Lamb, Charles W.; Hair, Joe F.; McDaniel, CarlNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781111528096 | 1111528098
- Cover: Paperback
- Copyright: 2/24/2011
Created through a "student-tested, faculty-approved" review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.