chapter 1 Overview of Marketing chapter 2 Developing Marketing Strategies and a Marketing Plan chapter 3 Digital Marketing: Online, Social, and Mobile chapter 4 Conscious Marketing, Corporate Social Responsibility, and Ethics chapter 5 Analyzing the Marketing Environment chapter 6 Consumer Behavior chapter 7 Business-to-Business Marketing chapter 8 Global Marketing chapter 9 Segmentation, Targeting, and Positioning chapter 10 Marketing Research chapter 11 Product, Branding, and Packaging Decisions chapter 12 Developing New Products chapter 13 Services: The Intangible Product chapter 14 Pricing Concepts for Capturing Value chapter 15 Supply Chain and Channel Management chapter 16 Retailing and Omnichannel Marketing chapter 17 Integrated Marketing Communications chapter 18 Advertising, Public Relations, and Sales Promotions chapter 19 Personal Selling and Sales Management
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