Mobilizing Inclusion : Transforming the Electorate Through Get-Out-the-Vote Campaigns

Which get-out-the-vote efforts actually succeed in ethnoracial communitiesand why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garcia Bedolla and Melissa R. Michelson present a new theoretical framethe Social Cognition Model of voting, based on an individual's sense of civic identityfor understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

Lisa García Bedolla is associate professor of languages and literature, and society, and culture in the School of Education, University of California, Berkeley. Melissa R. Michelson is professor of political science at Menlo College, Atherton, CA.