Modern Developments in Behavioral Economics : Social Science Perspectives on Choice and Decision Making

This book examines the field of behavioral economics and provides insights into the following questions: - Does utility bring happiness? - How do emotions and personal perspectives color our economic decisions? - How do altruism, trust, fairness and justice come into play in game theory? - Why are some organizations (e.g. National Rifle Association and the Mormons) so successful in implementing the objectives of collective action? - Can advances in neuroeconomics unlock the secrets of how decisions are made? - First book of its kind. Students and readers alike looking for evidence that tackles their underlying intuitive skepticism about how people make economic decisions will welcome this book - Makes an important and unique contribution to the field of behavioral economics by introducing a wide range of material that is not too technical, easy to read and appropriate for college students at sophomore through senior level - Looks beyond the standard assumptions of economics and offers a clear and comprehensive review of modern developments in decision making from several different perspectives - Integrates economic analysis with psychology, sociology and political sciences - Offers classroom games, exercises and case studies