Modern Pharmaceutical Industry: A Primer

With its expansion into the global marketplace, the pharmaceutical industry of today is uniquely positioned to improve the global health standards of society by saving lives and improving the quality of lives around the world.  Modern Pharmaceutical Industry: A Primer comprehensively explains the broad range of divisions in this complex industry. Experts actively involved in each division discuss their own contribution to a pharmaceutical company's work and success. Divisions include regulatory affairs, research and development, intellectual property, pricing, marketing, generics, OTC, and more.  The seventeen chapters included in this volume offer a wide range of topics, from discovery and formulation to post-approval and legal issues to students of the industry.  Readers will be given a detailed look at the anatomy of a contemporary drug company and a thorough understanding of what goes on behind the scenes at a modern drug company. 

Chapter1 Drug Discovery: New Compounds
Chapter2 Pharmaceutical Formulation
Chapter3 Analytical Testing and Development
Chapter4 Manufacturing and Production
Chapter5 Ethics in Clinical Research
Chapter6 Clinical Research
Chapter7 Regulatory Affairs
Chapter8 Medical Information
Chapter9 Drug Safety and Pharmacovigilance
Chapter10 Legal and Intellectual Property
Chapter11 Sales and Marketing
Chapter12 Finance
Chapter13 Pharmacoeconomics and Outcomes Research
Chapter14 Public Affairs
Chapter15 Generic Drugs
Chapter16 Over-the-Counter Drugs
Chapter17 Future Industry Trends