Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel

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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel: The Brilliant Launch and Sudden Collapse of the Monitor Channel by Bridge,Susan, 9780765603166
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  • ISBN: 9780765603166 | 0765603160
  • Cover: Nonspecific Binding
  • Copyright: 10/31/1999

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In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a CNN-style, 24-hour news and public affairs channel.