The Moose That Roared The Story of Jay Ward,

The Rocky and Bullwinkle Show was the first cartoon to reach both kids and adults with its humour. For the first time, read the fascinating behind-the-scenes history of the shows creation, the fierce script battles, and the impact of the show on 1960s culture.

Keith Scott is a veteran voice artist and animation historian who became friends with his childhood idols Jay Ward and Bill Scott. He has worked extensively in animation and radio as an expert voice mimic. He recently narrated Disney's live action movie George of the Jungle, and starred as Bullwinkle J. Moose in the movie The Adventures of Rocky and Bullwinkle.

Acknowledgments

ix

Foreword

xiii

Chris Hayward

Introduction

xv

Watch me Pull a Rabbit Outta My Hat, or Here's Lookin' Up Your Ancestors

1

(13)

Crusader Rabbit: His Rise and Fall, or You Are Now Entering Frostbite Falls

14

(17)

Time for That Jolly Juggler, Bullwinkle, or Bill Scott, Moose of Letters

31

(13)

The Rocky Road to Television, or That Voice, Where Have I Heard That Voice?

44

(21)

Sponsored Squirrel, or How Green Was My Contract

65

(9)

How to Cut Cartoon Corners, or Mexico City Mishmash

74

(12)

Gringos, Hepatitis, and Mucho Loma, or You Can't Make Fun of Pancho Villa

86

(11)

Squirrel on the Tube, or Watts Gnu with You?

97

(8)

Starring that Supersonic Speedster, or Time for That Dancin' Fool, Bullwinkle

105

(12)

And a Host of Others, or Now It's Time for Another Special Feature

117

(13)

1960: Ponsonby, Pilots, and a Super Pullet

130

(13)

Ad Agency, Network, and Sponsor, or You Think I Want Every Tom, Dick, and Gordon In On the Plot?

143

(17)

1961: Bullwinkle Hits the Big Time, or Don't Go Getting Swelled Antlers

160

(21)

Bullwinkle Meets the Press, or All the Moose That's Fit to Print

181

(9)

1962: It's My Party and I'll Laugh If I Want To, or Moosylvania Mania

190

(21)

1963: A Day at the Nut House, or What Do They Do on a Rainy Night in Coney Island?

211

(13)

Silents Is Golden, or The Greatest Waste of TV Time Since The Bullwinkle Show (Fractured Flickers)

224

(10)

Bullwinkle's Last Stand, or It's a Frog-Eat-Frog World

234

(9)

This Is What I Really Call A Message! or 'Twas on the Good Ship Guppy (The Quaker Commercials)

243

(13)

TV Or Not TV, or Watch Out for That Tree!

256

(21)

Our Fearless Leader, or What Was Jay Ward Really Like?

277

(17)

Well, Bullwinkle, it Looks as if Our Time has Just About Run Out, or But, Rock, I Need Retirement Like a Moose Needs a Hat Rack

294

(139)

Appendix 1. A Who's Who of Jay Ward Productions

315

(32)

Appendix 2. Revisiting the day Ward Recording Sessions

347

(19)

REFERENCE SECTION

Synopses and Voice Credits for the Jay Ward Cartoons

366

(44)

Fractured Flickers Episodes and Voice Credits

410

(5)

On-screen Credits

415

(3)

Miscellaneous Material and Extra Show Animation

418

(2)

Pilot Films

420

(1)

Miscellaneous TV Commercials

421

(2)

Commercials for the Quaker Oats Company

423

(3)

Glossary of Animation Terms

426

(2)

Bibliography

428

(5)

Index

433

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The Moose That Roared The Story of Jay Ward, Bill Scott, a Flying Squirrel, and a Talking Moose

Summary

Author Biography

Table of Contents

Supplemental Materials