My Life in Advertising and Scientific Advertising

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My Life in Advertising and Scientific Advertising by Hopkins, Claude, 9780844231013
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  • ISBN: 9780844231013 | 0844231010
  • Cover: Paperback
  • Copyright: 2/1/1966

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one easy-to-carry volume and discover his fixed principles and basic fundamentals that still prevail today.
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