FREE SHIPPING

on all orders of $59 or more

$4 OFF your purchase of $60 or more!
Use coupon code SATURDAY in checkout.

MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior Buying, Having, Being

, by
MyLab Marketing with Pearson eText -- Access Card -- for Consumer Behavior Buying, Having, Being by Solomon, Michael, 9780135226018
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780135226018 | 0135226015
  • Cover: Access Card
  • Copyright: 4/10/2019
  • Rent Textbook

    (Recommended)

    $83.16
     
    Term
    Due
    Price
  • Buy New Textbook

    Currently Available, Usually Ships in 24-48 Hours

    $97.01
  • eTextbook

    Available Instantly

    Online: 365 Days

    Downloadable: Lifetime Access

    $99.99

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab™and Mastering™ platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide.

 

Used books, rentals, and purchases made outside of Pearson

If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase.

 

For consumer behavior courses.

This ISBN is for the MyLab access card. Pearson eText is included.

 

Beyond consumer behavior: How buying habits shape identity

A #1 best-selling text for consumer behavior courses, Solomon’s Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the 13th Edition, up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

 

Personalize learning with MyLab Marketing

By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. New Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

You might also enjoy...



Please wait while the item is added to your bag...