MyLab MIS with Pearson eText -- Combo Access Card -- for Management Information Systems

Laudon’s essential case-based text for the study of IS in business today.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes. 

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making

PART IV: BUILDING AND MANAGING SYSTEMS
13. Building Information Systems
14. Making the Business Case for Information Systems and Managing Projects
15. Managing Global Systems

Glossary
Indexes

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