Network Analysis and Tourism From Theory to Practice

This book aims to provide a comprehensive review of the contribution of network analysis to the understanding of tourism destinations and organizations. Theoretical and methodological aspects are discussed along with a series of applications. While this is a relatively new approach in the tourism literature, in other social and natural sciences network analysis has a long tradition and has provided important insights for the knowledge of the structure and the dynamics of many complex systems. The study of network structures, both from a quantitative and qualitative point of view, can deliver a number of useful outcomes also for the analysis of tourism destinations and organizations.

Noel Scott has extensive experience as a senior tourism manager and researcher and over 25 years in industry research positions. A senior lecturer at the University of Queensland, Brisbane, Australia, he holds a doctorate in tourism managements and Masters degrees in marketing and business administration. Rodolfo Baggio is a lecturer at Bocconi University in Milan, Italy. He has a background in physics and actively researches and teaches in the field of information technology and tourism. He is now applying quantitative network analysis methods to the study of tourism destinations. Chris Cooper has degrees in geography from University College London. He is joint editor of Channel View's Aspects of Tourism series and co-editor of Current Issues in Tourism. His research interests lie in the area of destination management particularly focusing on network analysis and innovation. He is currently director of the Christel deHaan Tourism and Travel Research Centre at the University of Nottingham, UK.