The New Communications Landscape: Demystifying Media Globalization

, by Wang, Georgette; Goonasekera, Anura; Servaes, Jan

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ISBN: 9780203361184 | 0203361180
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New Communications Landscape explores the theories of media globalization, with emphasis on the areas of cultural and local television markets. It focuses on the industry, content and strategy, audience, policy and future research.

Introduction
Geolinguistic region as global space: the case of Latin America
Decentralizing process and proximity television in Europe Miquel de Moragas Spa
Local and national cultural industries: is there life after globalization? Georgette Wang
The global, the local and public sphere
The ambiguity of the 'emerging' public sphere and the Thai media industry
Constitutional change, media and the national public sphere: the case of Scotland
To globalize, regionalize, or localize us, that is the question: Japan's response to media globalization
Export of culture or co-production of culture? Vignette from the creative process as a global advertising affiliate
Cultural identity in an era of globalization: the structure and content of Taiwanese soap operas
Television and global culture: assessing the role of television in globalization
Culture, language and social class in the globalization of television
The choice between local and foreign: Taiwan youths' television behaviour
Convergence assumption and cultural exception: the media industry in the WTO February 1997 agreement perspective
No culture is an island: an analysis of media protectionism and media openness
Media in the information highway: representing different cultures in the age of global communication
Reconciliation between openness and resistance: media globalization and new policies of China's television in the 1990s
Globalization: consumption and identity towards researching nodal points
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The New Communications Landscape: Demystifying Media Globalization

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