The New and Complete Business of Licensing The Essential Guide to Monetizing Intellectual Property

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

Greg Battersby is managing member of The Battersby Law Group, LLC which specializes in intellectual property and licensing law with a particular emphasis on merchandising law and toy licensing. Since 1995, he has served as General Counsel for the International Licensing Industry Merchandisers' Association ("LIMA") and was inducted into its Hall of Fame in 2009. Greg has written more than 35 books on various licensing and IP topics, written more than 50 articles, and given more than 200 talks on the subject before a wide range of audiences. He lives in Westport, Connecticut. Danny Simon is a thirty plus year veteran of the licensing industry with expertise in all phases of the merchandising and licensing process. Having built the licensing division for Lorimar Productions, 20th Century Fox and Carolco Pictures, he opened his own licensing agency called The Licensing Group, Ltd. He lives in Los Angeles, California.