The New Marketing Conversation Creating and Strengthening Relationships Between Buyers and Sellers

Written for practitioners from the executive level to the operational level, THE NEW MARKETING CONVERSATION: CREATING AND STRENGTHENIN RELATIONSHIPS BETWEEN BUYERS AND SELLERS helps readers improve their ability to develop and execute creative strategy that integrates online and offline media - from short -and long-form print to video and electronic. This cutting-edge book presents convergence in the broader marketing context but also emphasizes principles related to direct marketing. Creative strategy is a direct - and critical - extension of overall business and marketing strategy and branding.

Alexandra Macaaron is Executive Vice President, Chief Operations Officer, and Executive Creative Director of Direct Results/SourceLink.