The New Media Environment: An Introduction

Media Studies examines the new and rapidly developing field of media studies to discover what insights it has to offer students and general readers as they negotiate their way through the new - and thoroughly saturated - media environment. Explores how recent changes in our media affect the way we watch older media like television, movies, and radio, and offer up rich new interactive media, like video games and the internet The perfect introduction to the field of media studies Chronicles the recent dramatic changes in communication technologies, arguing that most of life itself is now experienced as 'mediated' Discusses the development of cable and satellite television, VCRs, DVDs, the internet and personal computers Emphasizes the broader political, social, and economic context within which these important new technologies have developed

Andrea L. Press is Chair of Media Studies and Professor of Sociology at the University of Virginia. She is the author of Women Watching Television and the co-author (with Elizabeth Cole) of Speaking of Abortion, and has published widely in the areas of media reception and feminist theory. Bruce A. Williams is Professor in the Department of Media Studies at the University of Virginia, and the author of After the News: Media Regimes and the New Information Environment (with Michael X. Delli Carpini) and Democracy, Dialogue, and Environmental Disputes: The Contested Languages of Social Regulation (with Albert Matheny). His current research interests focus on the role of a changing media environment in shaping citizenship in the United States.

Acknowledgements	p. viii
Introduction: Modem Life Is a Media Experience	p. l
A Tale of Two Hurricanes	p. 2
What Is a Media Environment?	p. 8
The Importance of Changing Media Environments	p. 10
The electronic media	p. 12
Media in the Twenty-First Century: What Has Changed?	p. 16
The age of the internet	p. 19
Conclusion	p. 21
Ownership and Control in the New Media Environment	p. 26
Patterns of Media Ownership and Control	p. 26
Ownership and Control of the Media: Assumptions and Realities	p. 32
Alternative models of media ownership	p. 35
Who owns the media?	p. 37
Ownership and control in a global context	p. 46
Does It Matter? The Consequences of Concentration and Conglomeration	p. 48
The argument for market-driven media	p. 48
The argument against market-driven media	p. 49
What this means today	p. 55
Conclusion	p. 56
Media and Democracy	p. 63
Introduction	p. 63
Changing Media Environments and Changing Democratic Politics	p. 68
Why nervous liberals are still with us: The enduring problem of propaganda	p. 71
John Dewey and the reconstruction of media and democratic politics	p. 74
Empirical research: How do media actually affect citizens?	p. 75
Television and the "Age of Broadcast News"	p. 79
Politics in the New Media Environment	p. 84
Conclusion	p. 87
Studying Popular Culture: Texts, Reception, and Cultural Studies	p. 91
Introduction: Hollywood and Representations of Reality	p. 91
Media Studies and the Study of Reception: A Brief History of Its Methods and Findings	p. 101
Conclusion	p. 107
Studying Inequalities: Class, Gender, Race, and Sexuality in Media Studies	p. 112
A Critical Perspective on Inequality in Media Studies	p. 112
The Frankfurt School	p. 116
Cultural studies	p. 116
Media studies research findings on class, gender, race, and sexuality	p. 119
Gender in Media Studies Research: Are Gender Roles Culturally Reproduced?	p. 124
Film and gender: Issues of reception and representation	p. 128
Television and gender: Issues of reception and representation	p. 132
Media and Race	p. 136
Sexuality	p. 144
Conclusion	p. 148
Studying Media Texts and Their Reception in the New Media Environment	p. 156
Transformative Images in the New Media Environment	p. 160
Globalization and the new shape of media identities	p. 162
Media Reception Research in the New Media Environment	p. 163
Global reception in the new media environment	p. 167
Gender, Race, Sexuality, and Social Class Inequality in New Media Reception: A New Study	p. 169
New Studies: Gender and Social Class Identities in the New Media Environment	p. 173
Politics, Media Impact and Use, and the New Media Environment	p. 178
Old and New Media in the Individualized Media Environment: The New Media Environment Is Never Just New Media	p. 181
Bias in old media and new	p. 182
Civic engagement in the new media environment	p. 184
Americans and Political Discussion: How the New Media Environment Is Changing the Civic Landscape	p. 184
Conclusion	p. 187
Conclusion	p. 194
We Are Living in a Mediated Age	p. 194
The Complexity of Our Relationship With the Media	p. 196
Human Agency in Media Decisions and Directions	p. 198
In Closing: The Case of the RFID	p. 202
Index	p. 205
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The New Media Environment: An Introduction

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