New Players, Different Game : Understanding

As the economic value of education increases, as more students seek to complete college courses while forgoing the "undergraduate experience," and as funding for public higher education decreases, the for-profit higher education sector has exploded. In New Players, Different Game, William G. Tierney and Guilbert C. Hentschke compare for-profit and not-for-profit models of higher education to assess the strengths and weaknesses of both. For-profit institutions offer a fundamentally distinct type of postsecondary education. Some critics argue they are so different they should not be accepted as an integral part of the American higher education system. Here, Tierney and Hentschke explore what traditional and non-traditional colleges and universities can learn from each other, comparing how they recruit students, employ faculty, and organize instructional programs. The authors suggest that, rather than continuing their standoff, the two sectors could mutually benefit from examining each other's culture, practices, and outcomes.

William G. Tierney is University Professor, Wilbur-Kieffer Professor of Higher Education, and director of the Center for Higher Education Policy Analysis in the Rossier School of Education, University of Southern California. He is the editor of The Responsive University: Restructuring for High Performance and Competing Conceptions of Academic Governance: Negotiating the Perfect Storm, both published by Johns Hopkins. Guilbert C. Hentschke is the Richard T. Cooper and Mary Catherine Cooper Chair in Public School Administration at the Rossier School of Education, University of Southern California.

Introduction : for-profit postsecondary education : lumpers or splitters?	p. 1
The innovators : new services, new sector	p. 10
New forces in an old industry	p. 28
Growth of the for-profits	p. 49
Finance and governance	p. 65
Faculty roles	p. 90
Defining success at the for-profits : students, programs, and employers	p. 107
Students and other priorities	p. 134
Clashes of cultures, sectors, and purposes	p. 156
Conclusion : growth, demand and purpose in postsecondary education	p. 185
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New Players, Different Game : Understanding the Rise of For-Profit Colleges and Universities

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