Philip Meyer is the Knight Chair in Journalism at the University of North Carolina at Chapel Hill. The author of several books, he spent twenty-three years as a reporter, Washington correspondent, and market researcher for Knight-Ridder, Inc. He continues to provide consulting services to several newspapers
Preface
p. ix
Journalism and the Scientific Tradition
p. 1
Some Elements of Data Analysis
p. 20
Harnessing the Power of Statistics
p. 39
Computers
p. 76
Surveys
p. 101
More about Data Analysis
p. 139
Field Experiments
p. 168
Databases
p. 186
How to Do an Election Survey
p. 214
The Politics of Precision Journalism
p. 236
Notes
p. 255
Index
p. 263
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