Strategic Planning for New Products: The Product Innovation Charter
64
(27)
PART II Concept Generation
Concept Generation: Preparation and Alternatives
91
(18)
Concept Generation: Problem-Based Ideation
109
(18)
Analytical Attribute Approaches
127
(21)
PART III Pretechnical Evaluation
The Concept Evaluation System
148
(20)
Charter and Prescreening
168
(20)
The Full Screen
188
(15)
Financial Analysis
203
(21)
Product Protocol
224
(21)
PART IV Technical Development
Development Structure
245
(16)
Development Team Management
261
(18)
Design and Special Managerial Needs
279
(19)
Product Use Testing
298
(24)
PART V Marketing
The Task of Strategic Launch Planning
322
(17)
Strategic Action Dimensions
339
(19)
Creative Implementation of the Strategic Plan
358
(20)
Market Testing: Pseudo Sale
378
(19)
Market Testing Continued: Controlled Sale and Full Sale
397
(17)
Launch Control
414
(19)
Public Policy Issues
433
(20)
Bibliography
453
(3)
Appendix A Sources of Ideas Already Generated
456
(4)
Appendix B Other Techniques of Concept Generation
460
(6)
Appendix C Small's Ideation Stimulator Checklist
466
(3)
Appendix D The Marketing Plan
469
(5)
Appendix E Glossary
474
(20)
Appendix F Guidelines for Evaluating a New Products Program
494
(5)
Index
499
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