The New Rules of College Admissions Ten Former Admissions Officers Reveal What it Takes to Get Into College Today

This all-in-one guide shows parents and students how to select, apply to, get accepted by, and pay for college, from the experts at America's #1 educational consulting firm.The rules of college admissions have changed, and the competition today is tougher than ever. It's no longer enough to fill out a few applications and wish for the best. Students not only need to excel, they also need to make their applications stand out from the crowd. Parents often wish they had a personal coach to help their children navigate the process.The New Rules of College Admissionsis like having your own team of expert advisers guiding you every step of the way. Each chapter is written by a former admissions officer from top universities -- including Yale, Columbia, and Northwestern -- and each chapter covers topics to help you Create a list of the "best fit" colleges Develop a strategy for standardized tests Prepare for and ace the interview Navigate financial aid optionsand much more. Your family's journey to college admissions success begins now.The New Rules of College Admissionswill help simplify today's complex college admissions process and lead to an acceptance letter from the college of your dreams.

Michael London is recognized as a pioneer in educational consulting. His insight on college admissions, education reform and child development are often discussed in the media, including CNN, The Wall Street Journal and Newsweek. His business background is extensive: prior to co-founding College Coach, Mr. London was a Director at Harte-Hanks Communications where he designed and implemented direct marketing strategies and programs for Fortune 500 companies. His established track record includes success at ADVO, Inc. (the nation's leading direct marketing company) where he was recognized as #1 out of 75 business developers. Mr. London also served as the Marketing Manager in The Office of the President at Digital Equipment Corporation. He graduated with highest distinction from Babson College and the Boston University Business School.