The New Superior A Better Way to Be the One in Charge

"True leadership emerges naturally when purpose is threatened by circumstance in the presence of a champion. Purpose is the treasure and leadership its guardian. For you to be known or perceived as an effective leader, you must be willing and able to champion a compelling purpose in the presence of a significant threat."

This is just one of the many high-stakes leadership principles that John M. Collins draws from his storied career as one of America's most respected forensic laboratory executives. From the bombing of the 1996 Olympics to the brutal slaying of a young fashion model near Chicago, Collins gives you a front-row seat inside of pressure-packed, life-and-death situations where two opposing styles of leadership confront each other in a primitive and dangerous struggle. By observing this struggle, you will come to appreciate that both styles live within you, but only one will guide you to becoming the leader people can trust when everything is on the line.

Now retired from his forensic science career, John M. Collins works in private practice as an executive leadership coach specializing in people, teams, and organizations in positions of public trust - individuals and teams whose decisions have a direct impact on the quality and duration of people's lives. In these environments, there is a high sensitivity to changing styles of leadership. But as Collins explains in THE NEW SUPERIOR, the more toxic approaches to influencing people come naturally to us, while the more thoughtful and engaging ones don't. This means there is a choice to be made. What choice will YOU make?

John Collins is an executive leadership coach specializing in working with people, teams, and
organizations in positions of public trust. He started his private practice in 2013 after retiring
his award-winning, 20-year career in forensic science, having served as the director of forensic
science for the State of Michigan. He is also the author of three books on leadership, professionalism, and public policy in forensic science. As a facilitator, John's range of experience is
unmatched, having facilitated corporate strategy retreats, as well as highly sensitive domestic and international meetings on behalf of the United States Government. John's career highlights include his part in the forensic investigation of the Atlanta serial bombings, which included the bombing of the 1996 Olympics in Atlanta (for which he received a commendation from the Department of the Treasury), as well as his 2013 participation in a historic meeting with Attorney General Eric Holder and other experts to discuss solutions to gun violence following the Sandy Hook Elementary School shooting. In his practice, John combines principles of executive coaching and leadership education with forensic analytical methods that quickly and accurately identify opportunities for his clients to improve their professional effectiveness. John has a master's degree in Organizational Management and is formally certified as a senior HR professional by the Society for Human Resource Management (SHRM). In 2012, John was trained as a professional coach by the College of Executive Coaching, and he became certified as a Gallup Strengths Coach in 2022. He lives and works near Detroit.