New Venture Strategy Timing, Environmental Uncertainty, and Performance

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.

Dean A. Shepherd is Assistant Professor of Entrepreneurship and Strategy at the Lally School of Management and Technology, Rensselaer Polytechnic Institute. Mark Shanley is Associate Professor of Management and Strategy at the J.L. Kellogg Graduate School of Management, Northwestern University.