The New World of Health Promotion: New Program Development, Implementation, and Evaluation

The New World of Health Promotion: New Program Development uses the concepts of epidemiology and collaboration to define the real causes of chronic diseases and provides a methodology to develop cost-effective programs to better inform the population on how to prevent these diseases and their expensive complications. Health care workers and health educators will find that this essential tool provides them with the necessary skills to develop, implement, and evaluate health promotion programs. Click here to read the Foreward by Georges C. Benjamin, MD, FACP, FACEP (E), Executive Director, American Public Health Association

Chapter Preface
Chapter Foreword
Chapter Dedication/Acknowledgements
Chapter About the Authors
Chapter Contributors
PartPart I Developing a Health Promotion Program
ChapterChapter 1 Health Promotion in the New Century
ChapterChapter 2 Epidemiology as the Catalyst in the Development of Health Promotion Programs
ChapterChapter 3 Needs Assessments
ChapterChapter 4 Program Development
ChapterChapter 5 Health Promotion Program Marketing Techniques
ChapterChapter 6 Program Evaluation
ChapterPart II Emerging Priorities in Health Promotion Programs
ChapterChapter 7 Health Promotion in People with Disabilities
ChapterChapter 8 Health Promotion Programs in the Workplace
ChapterChapter 9 Toward Health Equity: A Prevention Framework for Reducing Health and Safety Disparities
ChapterChapter 10 The Truth Campaign: Using Countermarketing to Reduce Youth Smoking
ChapterChapter 11 Violence and Crime...Looking for Solutions Upstream
PartPart III Competencies Required for the Development of Successful Health Promotion Programs
ChapterChapter 12 Leadership in Health Promotion Programs
ChapterChapter 13 Continuous Quality Improvement in Health Promotion Programs
ChapterChapter 14 Evidence-Based Health Promotion Programs
ChapterChapter 15 Partnerships and Collaboration: The Keys to Reaching Our Health Goals
ChapterChapter 16 Economic Evaluation of Health Promotion Programs
ChapterChapter 17 Mobilizing for Action through Planning and Partnerships (MAPP)
Chapter MAPP Case Studies
ChapterAppendix A Health Promotion and Health Education Resources for Health Educator and Health Promotion Specialists
ChapterAppendix B Case Study of Successful Workplace Wellness Programs
ChapterAppendix C Partnership Steps Checklists
Chapter Glossary
Chapter Index