The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

This groundbreaking new book takes the reader beyond relationship marketing and.permission marketing and into the realm of the next big thing�meaningful marketing..This new concept addresses the modern consumer�s desire for 1) fewer intrusive,.hard-sell marketing messages and 2) more value-focused messages, independent of.calls for purchase. ..Marketing guru Bob Gilbreath explains how to use his technique to inspire customers.to truly engage with the marketing message, uncover a spectrum of unmet customer.desires, and build a campaign designed to fulfill customers� needs and move more.product than ever.

Bob Gilbreath is.chief marketing strategist at Bridge.Worldwide, one of the nationn++s.largest digital ad agencies. He maintains.a busy speaking schedule,.delivering keynote presentations at.conferences, running training sessions.at such companies as Procter.And Gamble and Johnson And Johnson,.and guest lecturing at NYU/Stern.School of Business and Miami.University.