The No-Nonsense Guide To Doing Business in Japan, Second Edition

This book provides insight into crucial aspects of doing business in Japan and advice on how to succeed in a very difficult market. It follows the process from initial contact to the creation of a fully-fledged operation in Japan. Emphasis is placed on how to break into the distribution system, set up a local company, acquire an existing company, recruit and manage Japanese personnel and co-operate or compete with Japanese companies. There are also tips on how to avoid common traps and pitfalls for the unwary investor.

Jon Woronoff is correspondent with Japan, businessman, consultant, journalist, and author.