The Nonprofit Development Companion A

A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing Includes templates and samples to provide specific examples to use right away Offers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

BRYDON M. DeWITT is President of DeWitt & Associates, Inc., and has been a development professional for more than thirty-five years. In addition to consulting, Mr. DeWitt has made presentations and conducted seminars/workshops for conferees and governing boards.

Foreword	p. xiii
Preface	p. xv
Acknowledgments	p. xvii
How Does Development Mean?	p. 1
Development is Marketing	p. 2
Development is Holistic	p. 3
Development Includes Fundraising	p. 4
The Development Team	p. 5
The Components of Successful Development Programs	p. 6
A Clear and Compelling Mission	p. 9
Creating/Re-Creating Your Mission Statement	p. 10
Using the Mission Statement	p. 11
The Good, the Bad, and the Ugly	p. 12
In Summary	p. 14
Building Ownership through Planning	p. 15
Elements of Successful Planning	p. 16
Establishing the Strategic Planning Committee	p. 16
Conducting the Strategic Planning Committee Meetings	p. 18
Managing the Plan and Achieving Your Objectives	p. 19
Planning for a Capital Campaign	p. 19
In Summary	p. 21
Creating the Case for Support	p. 25
The Internal Case Statement-Basic Development Tool	p. 26
What the Internal Case Statement Includes	p. 28
The Process of Creating the Internal Case Statement	p. 30
Tips for the Writer	p. 31
Preparing Presentational Case Statement Materials	p. 31
In Summary	p. 32
Telling Your Organization's Story	p. 33
The Definition and Purpose of Marketing	p. 33
What's in a Name?	p. 35
Get to Know Your Target Audiences	p. 37
Getting the Word Out	p. 38
Using Your Available Human Resources	p. 40
Writing the Marketing and Communications Action	p. 41
Internal Marketing and Communications	p. 43
Being Prepared for Crisis Management	p. 44
In Summary	p. 45
The Fundraising Program	p. 51
Planning to Succeed	p. 51
The Annual Fund-Acquiring, Keeping, and Growing Donors	p. 55
Raising Major Gifts	p. 62
Planned Giving-Another Way to Raise Major Gifts	p. 73
Capital Campaigns	p. 77
The Role of Special Events in Development	p. 85
Keeping the Friends You Have Made	p. 87
In Summary	p. 90
Research and Recordkeeping	p. 109
"Make the Juice Worth the Squeeze"	p. 109
Where Am I, and What Do I Do?	p. 111
The Continuing Process of Evaluating and Planning	p. 112
General Principles of Prospect Identification, Research, and Rating	p. 113
In Summary	p. 114
The Organization and Use of Volunteers	p. 127
Why Do We Volunteer?	p. 128
What Volunteers Bring to Your Organization	p. 128
Methods for Developing Volunteer Involvement and Leadership	p. 130
Selecting the Right Person for the Job	p. 132
Extending the Invitation	p. 132
Recognizing and Thanking Volunteers	p. 133
Dealing with Recalcitrance	p. 134
In Summary	p. 135
Building and Keeping an Effective Governing Board	p. 137
The Principal Functions of the Board	p. 139
Beginning to Build a Strong Board	p. 141
Creating and Guiding the Process-the "Committee on Board Wellness"	p. 143
The CEO and the Board-Who's in Charge Here?	p. 147
Keeping It in the Family-Thoughts on Board Relations	p. 148
The Special Character of Foundation Boards	p. 148
In Summary	p. 150
Your Organization's Real Chief Development Officer	p. 163
"Trickle Down Development"	p. 164
The CEO and the Components of Development	p. 165
The CEO and the Major Gifts Program	p. 166
Providing Leadership in Stewardship	p. 167
In Summary	p. 170
The Development Professional	p. 173
If Development Professionals Are So Important, Why Aren't They Appreciated?	p. 175
The Development Chief and the CEO	p. 176
How to Find Your Ideal Development Professional	p. 177
In Summary	p. 179
About the Author	p. 185
AFP Code of Ethics	p. 187
A Donor Bill of Rights	p. 189
Index	p. 191
Table of Contents provided by Ingram. All Rights Reserved.

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The Nonprofit Development Companion A Workbook for Fundraising Success

Summary

Author Biography

Table of Contents

Supplemental Materials