Nonprofit Essentials Major Gifts

"Major gifts are at the heart of any coordinated, successful fundraising effort. Julie Walker shows you how to do it all-- find the prospects, staff the program, and ask for the money. The sidebar stories and real-world examples sprinkled throughout the book are entertaining, yet still make a point. I would buy it for the advice and keep it for the anecdotes." -Duris Holmes, Chairman of the Board Benjamin Franklin High School New Orleans, Louisiana Part of the AFP/Wiley Fund Development Series, Nonprofit Essentials: Major Gifts is a professional guide to major gift fundraising, concisely presented in a format that is accessible, lively, and easy-to-read. With in-depth advice from experienced fundraiser Julia Walker, this book takes the reader from the early stages of establishing a program through the core elements of all major gift programs: identifying and rating prospects; preparing the case; training volunteers; cultivating donors; making the ask; and providing recognition and stewardship for the gift. Its nuts-and-bolts presentation focuses on how to create a prospect-centered program that develops the capacity to engage and solicit donors, effectively based on their unique interests and needs.

Julia Ingraham Walker has been a fundraising professional for over twenty years in the Gulf South. Her professional background is in major gifts.?During her tenure at Tulane University, she hired, supervised, and directed the activity of a large staff of major gift officers both in and out of campaigns for over ten years. As a consultant to numerous capital campaigns over the past six years, she has had significant experience developing strategy on major gift fundraising for a diverse group of non-profits.? Her experience ranges from museums to secondary schools, arts organizations, community nonprofits, and institutions of higher education.</p>