North American Firms in East Asia

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Summary

Examines how foreign firms entering or operating in various Asian countries have responded to obstacles and opportunities in business.

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Preface
Challenge and response: North American firms in East Asia	p. 1
Persistent adaptability as survival strategy for MNCs in emerging markets: The case of Nortel Networks in China	p. 17
Establishing a successful joint venture: Moore Business Forms in Japan	p. 49
Employee development in emerging markets: Lessons from Black & Decker Eastern Hemisphere	p. 73
Regional expansion in Asia-Pacific: CIBC Wood Gundy to Malaysia	p. 95
Building effective business relationships in China: The case of Richmond Engineering	p. 119
"Interstitial opportunities" and the paradox of country risk: The case of Siam Canadian Foods, Inc	p. 147
Communicating across cultures: The case of Midstream and PetroVietnam	p. 169
The foreign investment location decision: transactions costs, product life cycles, and psychic distance	p. 187
About the authors	p. 213
Institute for International Business	p. 217
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