Odd One In

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Yet, the staid structure of our society – of our education systems and labour markets – have taught us that there’ s a prescribed way of doing things, when in fact there are countless ways. This bold book explains why we should not continue to draw on the same old sources of knowledge and information. It examines the power of cognitive diversity, of creating networks that are different from anything we have built before. The voices on the periphery – those that have traditionally been marginalized and drowned out – have the power to provide the perspectives we so desperately need to create innovations and a future that works for all of us. It’ s about making the odd one out, the most important person in the room. It is time to meet the odd one in.

Jeremy Brown is CEO and Founder of Sense Worldwide, which works with major companies (including Nike, PepsiCo, Sonos, GE) to help them to be more innovative. He is based in London.