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- ISBN: 9780415346030 | 0415346037
- Cover: Hardcover
- Copyright: 2/11/2005
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.The text considers a range of topics including:* the ancient Olympics* the modern revival of the nineteenth century* the development of the Games throughout the twentieth century.* the media and the Olympics* Olympic marketing and sponsorshipComplemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.