Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World

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Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World by Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard, 9780805851557
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  • ISBN: 9780805851557 | 0805851550
  • Cover: Paperback
  • Copyright: 1/13/2005

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Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision-making while online.
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