Opinion Polls and the Media Reflecting and Shaping Public Opinion

A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.

Christina Holtz-Bacha is Professor and Chair in Communication Science at the University of Erlangen-Nrnberg, Germany. She has published widely on political communication and the media in German and international journals. Her books include The Sage Handbook of Political Advertising (co-edited, 2006), and the two-volume Encyclopedia of Political Communication (co-edited, 2008). Jesper Strmback is Lubbe Nordstrom Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University Sweden. His books include The Handbook of Election News Coverage around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).