The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development

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ISBN: 9780314194428 | 0314194428
Cover: Paperback
Copyright: 6/17/2008

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This book is designed to help you harness your potential for business development and empower your legal career from law school through partnership. It provides techniques for defining your personal brand, leveraging your creativity, and maximizing your success. Rainmakers, public relations experts, elected officials, marketing masters, in-house counsel, business executives, career advisers, associates, law students, and others who have walked in your shoes offer perspective on issues ranging from networking, mentoring, and blogging to hosting your own television show, starting a charity, and getting published. Each chapter addresses genuine strategies for connecting with people and establishing meaningful professional relationships.

Introduction
The $100/Month Business Development Promise	p. 1
The Relationship Between Self-Promotion and Rainmaking	p. 2
The Most Important Lesson Law School Never Teaches	p. 3
The Art of Rainmaking	p. 4
What is Rainmaking?	p. 5
Where to Start?	p. 7
What are the Mechanics?	p. 9
Become a Great Lawyer	p. 9
Make Presentations	p. 9
Just Get Involved in Something	p. 10
Build Relationships	p. 11
Perfect Your Pitch	p. 12
Who Are the Best Rainmakers or On Track to be The Best?	p. 12
Rainmakers Study for the Knowledge, Not the Grades	p. 14
Get Out of the Classroom	p. 14
An Internship Can Transform Your Entire Career	p. 15
Be a Fly on the Wall	p. 18
Forget What Your Professors Say, Develop Expertise Now	p. 19
Continuing Legal Education is the Ideal Supplement for the Budding Expert	p. 21
Do as They Do: Follow Great Rainmakers and Their Techniques	p. 23
Ask for Advice	p. 25
Start a Book Club	p. 27
Be Patient	p. 31
Find a Mentor	p. 34
Pre-Planning	p. 35
Finding a Mentor	p. 36
Search for the Right Fit	p. 39
The Authentic Mentoring Relationship	p. 40
Practical Tips for Mentees	p. 41
Study the Pool of Mentors	p. 41
Make Your Initial Contact Genuine	p. 41
Learn About Your Mentor	p. 42
Create Opportunities to Interact with Your Mentor	p. 42
Honor Your Mentor	p. 42
Remember Your Mentor	p. 43
Be Grateful	p. 43
Extend Yourself to Your Mentor	p. 45
The Science of Self-Promotion: How a Marketing Course Can Transform Your Future	p. 46
Law Practice Management	p. 47
Customized Programs	p. 48
External Resources	p. 49
Practical Application	p. 51
Become a Storyteller	p. 52
Help Others	p. 52
Start with Friends	p. 53
Join the Legal Marketing Association	p. 54
Networking & the Personal Aspects of Promoting Yourself	p. 56
The Thank You Method	p. 58
Talk	p. 58
Handwritten Notes	p. 59
Appreciation	p. 59
News	p. 60
Keep in Touch	p. 61
Your Inner Circle	p. 61
Optimism	p. 62
Unlimited Potential	p. 63
Networking for Non-Networkers	p. 63
Form an Association	p. 64
Create a Day	p. 64
Make Friends Not Contacts	p. 66
Participate in Non-Legal Activities	p. 68
Join a Sports League	p. 69
Become Active in Your Local Chamber of Commerce	p. 70
Start with Alumni of Your Alma Maters	p. 72
Going Back Propels you Forward	p. 73
Help Alumni Help Each Other	p. 76
Find Creative Ways to Connect	p. 79
Join a Toastmasters Club	p. 79
Create a Breakfast, Lunch or Dinner Club	p. 80
Meet Law Firm Marketing Representatives	p. 82
Stay in Touch	p. 84
Remember Birthdays	p. 85
Use an Electronic Calendar	p. 87
Compile a Mailing List	p. 88
If You Invite Them, They Might Come	p. 90
Making Conversation	p. 91
What If I Am Uncomfortable In Social Situations?	p. 93
Write it Down	p. 96
The Mechanics of Getting Published	p. 98
Topic Selection	p. 99
Publication Preference	p. 102
Contacting Editors	p. 107
The Pitch	p. 109
The Idea	p. 111
The Ideal Writer	p. 111
Relevancy is Key	p. 112
Producing Samples	p. 113
Co-Authorship	p. 114
Pitching Etiquete	p. 115
Be Creative with Publishing	p. 118
The Title	p. 118
Tagline	p. 119
Legal Advice	p. 119
Retaining the Copyright	p. 120
Leveraging Published Work	p. 121
Starting Early	p. 122
Publishing It Yourself	p. 123
Create Your Own Magazine	p. 124
Blogging in Law School	p. 127
Getting Started	p. 129
Write About What You Know (and Like)	p. 132
Collaborate for Success	p. 134
Stay Committed	p. 135
Be Cautious About Content	p. 137
Traffic Tricks	p. 138
Link & Comment	p. 138
Select Interesting Topics	p. 139
Use Names and Boldface Type	p. 140
Broadcast Yourself	p. 143
Press Conferences	p. 144
Study the Media	p. 146
Assemble Panels	p. 150
Raising Your Profile	p. 154
Use Technology to Enhance Your Visibility	p. 156
Create Your Own Cable Television Show	p. 160
Be Your Own Public Relations Firm	p. 167
Customize	p. 173
Conduct a Self-Evaluation	p. 174
Focus on Customer Service	p. 178
Brand Yourself	p. 180
Investing for the Long Term	p. 184
Prepare and Plan	p. 187
The Elements of Career Planning	p. 188
Formatting	p. 190
Protocols	p. 191
Target Your Audience	p. 193
Build a Rainmaking Team	p. 197
Think of Others	p. 199
Reward with Awards	p. 199
Be Active Locally	p. 201
Run for Public Office	p. 202
Serve on Boards and Commissions	p. 206
Be Charitable	p. 207
The Choice	p. 209
Table of Contents provided by Ingram. All Rights Reserved.

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The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development

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