The Other 90% How to Unlock Your Vast Untapped Potential for Leadership and Life

With more than 45,000 copies sold in hardcover, the paperback edition of this bestseller will help more readers excel at work and in life by tapping into their vast creative potential. Drawing on stories from his past to illustrate the principles he endorses, Cooper provides specific strategies for excelling under pressure and growing and thriving during tough times.

Robert K. Cooper, Ph.D., is a faculty member of the "Lessons in Leadership Distinguished Speaker Series." Called a "national treasure" by Professor Michael Ray of the Stanford Business School, Dr. Cooper is recognized for his pioneering work on excelling under pressure and the neuroscience of trust, initiative, and commitment. He has designed and presented leadership development programs for many organizations, including Arthur Andersen, 3M, Ford, Sun Microsystems, Novartis, and Allstate.


From the Hardcover edition.