The Packaging Development Process: A Guide for Engineers and Project Managers

The Packaging Development Process: A Guide for Engineers and Project Managers presents the techniques necessary for creating, testing, and launching packaging, in one convenient reference book. It does so by explaining each step of how a packaging project evolves from the business plan to product launch, with an emphasis on the financial and human resources necessary to move the project forward. Included are extended case studies to create an interesting, informative and understandable read, and detailed flow charts to explain concepts.