The PDMA ToolBook 1 for New Product

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.

PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey. <p> ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign. <p> STEPHEN M. Somermeyer is Pharmaceutical Product Consultant at Eli Lilly and Company, Indianapolis, Indiana.

Contricutors.

Introduction.

PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.

Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen, et al.).

Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C. Miller).

Telephoning Your Way to Compelling Value Propositions (G. Castellion).

Focusing NPD Research on Customer-Perceived Value (C. Miller and D. Swaddling).

PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.

Product Champions: Crossing the Valley of Death (S. Markham).

Managing Product Development Teams Effectively (R. Leenders, et al.).

Decision Making: The Overlooked Competency in Product Development (M. Deck).

How to Assess and Manage Risk in NPD Programs: A Team Based Approach (G. Githens).

PART 3: PROCESS OWNER TOOLS.

Capturing Employee Ideas for New Products (C. Gorski and E. Heinekamp).

Lead User Research and Trend Mapping (L. Meadows).

Technology Stage Gate: A Structured Process for Managing High Risk New Technology Projects (G. Ajamian and P. Koen).

Universal Design: Principles for Driving Growth into New Markets (J. Mueller and M. Story).

PART 4: PORTFOLIO TOOLS.

Portfolio Management: Fundamental to New Product Success (R. Cooper, et al.).

Assessing the Health of New Product Portfolio Management: A Metric for Assessment (R. Meltzer).

Risk Management: The Program Manager's Perspective (D. Dunham).

Process Modeling in New Product Development (P. Bunch and G. Blau).

The PDMA Glossary for New Product Development.

Index.

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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The PDMA ToolBook 1 for New Product Development

Summary

Author Biography

Table of Contents

Supplemental Materials