Pearson eText for Marketing Research -- Access Card

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Pearson eText for Marketing Research -- Access Card by Burns, Alvin C.; Veeck, Ann, 9780135636534
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780135636534 | 0135636531
  • Cover: Nonspecific Binding
  • Copyright: 4/18/2019

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A conceptual approach and introduction to the field of marketing research.
Marketing Research teaches the fundamental statistical techniques needed to analyze market data. It offers insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research and the impact of big data.

For courses in global marketing.

Pearson eText is an easy-to-use digital textbook that you can purchase on your own or instructors can assign for their course. The mobile app lets you keep on learning, no matter where your day takes you — even offline. You can also add highlights, bookmarks, and notes in your Pearson eText to study how you like.

NOTE: This ISBN is for the Pearson eText access card. Pearson eText is a fully digital delivery of Pearson content. Before purchasing, check that you have the correct ISBN. To register for and use Pearson eText, you may also need a course invite link, which your instructor will provide. Follow the instructions provided on the access card to learn more.

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