- ISBN: 9780135636534 | 0135636531
- Cover: Nonspecific Binding
- Copyright: 4/18/2019
A conceptual approach and introduction to the field of marketing research.
Marketing Research teaches the fundamental statistical techniques needed to analyze market data. It offers insights on forces shaping marketing research, including the widespread adoption of infographics, a pronounced shift toward mobile marketing research and the impact of big data.
For courses in global marketing.
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