Perfect Phrases for Lead Generation

The Right Phrase for Every Situation...Every TimeProspecting for new customers is a key part of every salesperson's job-and perhaps the most challenging part. Your leads, your approach, your timing,everythingneeds to be perfect. That's why you needPerfect Phrases for Lead Generationby renowned sales guru Bill Brooks. He's assembled a winning collection of proven sales strategies for the 21st century-each linked with appropriate phrases for every customer scenario. Using his surefire selection of targeted phrases, you'll learn how to: Identify the 25 types of clients-and customize your words to win them over Master the 10 principles of direct prospecting-using the right phrases to turn cold calls into cash Expand your customer base-and grow your sales-faster, bigger, and betterFilled with hundreds of ready-to-use phrases, specific sales pitches, new communication tools, and other networking secrets, this invaluable handbook puts all the tricks of trade at your fingertips.