Perspectives on Communication in the People's

China's development from a traditional society to a technologically advanced, completely modern republic has been extraordinarily rapid. Due to developments since the mid-1980s, Chinese daily life for many has jumped directly from that constrained by an agricultural economy to that liberated by the information age. In Perspectives on Communication in the People's Republic of China, James A. Schnell chronicles these changes and their impact on mass communication. He looks closely at Chinese newspaper reports and television programs and listens to government officials and people in the street, providing readers with an insider's view of the current state of communication in China, from the political to the personal.

Grouped under the major categories of politics, education, and health are observations gleaned from Schnell's nine visits to China as a visiting scholar and military attache Ethnographic case studies are supported by examples from the media and supplemented with extensive references. Schnell concludes his fascinating look at contemporary China with

Jim Schnell is a Professor of Communication Studies at Ohio Dominican College in Columbus, Ohio.

Introduction

ix

Section One: Politics

3

(48)

1 Bourgeois Liberalization: The Labeling of Unwanted American Influences

3

(10)

2 Sovereignty and Reunification Controversy: China's Efforts to Influence Perceptions

13

(8)

3 Using C-SPAN to Analyze U.S. Reaction to the Chinese Pro-democracy Movement

21

(4)

4 The Lack of Political Cartoons in the People's Republic of China

25

(6)

5 High Context Messaging in Chinese English-Language Mass Media

31

(6)

6 East Meets West in News Reporting: A Comparison of China Daily and China News Digest

37

(6)

7 Lei Feng: Government Subsidized Role Model

43

(8)

Section Two: Education

51

(44)

8 Academic Departments in China

51

(8)

9 Intercultural Communication Education in the People's Republic of China

59

(8)

10 The Need for Listening Theory When Teaching English as a Second Language

67

(6)

11 The Need for Nonverbal Communication Theory When Teaching English as a Second Language

73

(4)

12 The Developmental Speech Sequence Model in Public Speaking Instruction

77

(12)

13 International Media Events as Instructional Tools in the Basic Communication Course

89

(6)

Section Three: Health

95

(18)

14 The Merging of Traditional Chinese Medicine and Western Medicine in China

95

(6)

15 A Cross-Cultural Interpretation of China's One-Child-Per-Family Campaign Using Burke's Rhetoric of Transcendence

101

(12)

Conclusion President Clinton's 1998 Trip to China: High Context Diplomacy Balancing on Low Context Issues Expressed Through High Context Channels

113

(10)

Index

123

(2)

About the Author

125

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Perspectives on Communication in the People's Republic of China

Summary

Author Biography

Table of Contents

Supplemental Materials