Persuading People to Have Safer Sex: Applications of Social Science to the AIDS Crisis

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Persuading People to Have Safer Sex: Applications of Social Science to the AIDS Crisis by Perloff, Richard M., 9781410600806
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  • ISBN: 9781410600806 | 1410600807
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  • Copyright: 12/13/2000

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This volume explores the application of persuasion theory and research to HIV/AIDS prevention, focusing on changing attitudes and behaviors. It is intended for students and scholars applying theory to health or AIDS prevention.
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