Pet Project

Despite skepticism from industry insiders, Jim remained steadfast in his determination to create a one-stop shop for all pet needs.

Customers were amazed to find a store where they could bring their beloved furry friends along with them. Local animal rescuers benefited from having a place to find homes for lost or unwanted pets - a huge win in reducing and eliminating euthanasia. Jim's fearless spirit and visionary mindset allowed him to transform a run-down warehouse into the now iconic PetSmart.

Discover the inspirational and captivating story in Pet Project: the groundbreaking success story of one man who turned his innovative pet retail concept into a thriving superstore.

Jim Dougherty, a San Diego native and US Marine veteran. He defied the odds to leave an indelible mark on the pet industry.
Driven by his entrepreneurial flair, Jim converted vacant warehouses and grocery stores into spectacular pet havens. Leveraging strategic partnerships with leading manufacturers and distributors, he birthed two iconic brands: Petsmart and Petsense by Tractor Supply - unrivaled one-stop-shops for pet owners.
Jim's vision welcomed customers and their furry companions without ever selling animals. Instead, he partnered with local pet rescuers to host adoption events that helped provide abandoned pets loving homes while simultaneously building a dedicated clientele of pet owners.