Pfarma Pfables

It is crucial for a Chief ExecutiveOfficer or Business Manager to anticipate and to prepare for key changes in the businessmilieu and in one's career. Pfarma Pfables is told from animal points-of-view andprovides humorous and remarkable ways of learning how to handle changes using "Pfables."Pfarma Pfables is seen through the eyes of the CEO of Big Pfarma, Chief ExecutiveWarthog. Each Pfable has a moral of how to scan the business environment in order tohandle organizational changes. Pfarma Pfables opens with atypical Board of Directors Meeting where the CEO is in trouble because of sagging salesof Big Pfarma's core product, Milk and Honey. The Chief Executive Warthog calls togetherhis Inner Circle for sage advice from the Wise Owl Consultants: this leads Big Pfarma toacquire Little Pfarma, to diversify their Milk and Honey product line with a new line of"Potions and Lotions," and to raise venture capital from the Squandering Squirrels. Thefinal Pfables describe the trials and tribulations of the Chief Executive Warthog withrespect to projects, preparation for regulatory approval of the new product line fromthe "authorities," gifting to professionals - the St. Barnyard Dogs, problems of"downsizing and dumbsizing," and retirement.