Pharmaceutical Product Branding Strategies

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Supplemental Materials

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Limitations of Existing Brand Planning Process
How Dynamic Modeling Provides a Better Approach
Introduction to the Dynamic Modeling Language
Standard Template - Epidemiology and Patient Flow Dynamics
Extensions of the Standard Template
Data for the Standard Template
Dynamic Modeling for Specific Markets
Doctor Adoption Dynamics
Treatment Attractiveness Metrics
Logit Choice Algorithms and Integrating 3 Sectors of Standard Template
Testing and Strategic Implication of Finalized Dynamic Model
Using Dynamic Modeling to Analyze First Mover Advantage and Network Effects
Handling Uncertainty - Modeling New Marketplaces
Combining Indication Models - Portfolio Analysis
Dynamic Modeling for Drug Pipeline Portfolio Analysis
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